028

Authors:

 Breyer, Gastón; Frigerio, María Carmen.

Title:

 THE PRESENCE OF CREATIVITY IN DESIGN-ORIENTED CAREERS

Keywords:

 meta-processes - opportunity - design

Abstract:

 The teaching of project execution as an area of knowledge inside of which design, architecture, landscape, industrial, graphics, film and textile, are disciplined areas, which has the particularity of including in its realization the artistic, ( intuition, creativity, sensitivity) as well as those called the pure sciences.

Historically, design pedagogy has been taught through an academic framework, in which the student goes through three distinct definite levels: first, morphological knowledge; then the syntax of basic elements; and the third stage involves finding meaning in the work achieved.

Inside this traditional process of teaching ( and learning) in design pedagogy, the appropriation and knowledge of certain stylistic tendencies is proposed by the professors, who see themselves as models for the system.

These courses are centered around a theory that focuses more on the end product than in the creative process itself. It proposes a clear model to the student, which not only includes production, if not another elements like: ways of representation, themes, references to works in existence, etc.

Our first proposal is to establish an heuristic path that opens alternative routes in the methodology of traditional project processes.

The heuristic object investigated is a real, not virtual entity, which is constructed without previous models, and supercedes the above-mentioned sequences, in which the student can self-evaluate his/ her own work, inside a theoretical framework that validates these unconventional methods.

The second proposals alludes to when this course should appear in the curriculum. We believe that the "heuristic" should be integrated in the first year of the basic course of degree studies. Our intention is to prepare the student to pass through the traditional academic structure, while making him aware of different ways of thinking and creating, and the possibility of open discussion of these themes with course leaders.

We consider that heuristics should be made available to students at the end of their degree studies, as an autonomous reflection of their life experience at this level and as an opportunity for the student to reflect on his impending career.
Breyer, Gastón. spescio@fadu.uba.ar Universidad de Buenos Aires. Architect, School of Architecture of Buenos Aires, Facultad de Arquitectura, Diseño y Urbanismo de Buenos Aires. Graduate professor of the Superior School of Arts, Escuela Superior de Artes Ernesto de la Cárcova, Buenos Aires. Painting at the Pettoruti workshop. Head Professor at the Schools of Architecture of the Universities of Mar del Plata, La Plata, Bahía Blanca, Rosario, Santa Fe, Resistencia, Tucumán, San Juan. Head professor at the School of Architecture of Buenos Aires, FADU, UNBA, chair of Heuristic. Head Professor and Director at the Institute of Scenographie at Buenos Aires. Head Professor of Visual analysis and Morphology at tha Schools of Art, Buenos Aires. Consultant Professor at the University of Buenos Aires.Emerit Professor at the University of Buenos Aires. Doktor Honoris Causa at the University of Buenos Aires.Vicedean at the School of Architecture of Buenos Aires.Coordinator of the morphological area at the School of Architecture of Buenos Aires. Conferences, seminars and masters courses on Morphology, Heuristic, Scenography, Methodology of design...since 1945 to the present in many institutions and schools all over the country. Individual expositions of scenographic design, more than two hundred stage designs performances. Special dedication in scenery architecture. Ten books and over hundred papers on heuristic, methodology of design, scenery design, morphology. President of AITEA- society of theatrical investigation in Argentina. President of SEMA- Society of morphological studies in Argentina.About twenty one rewards on scenographic design.
Frigerio, Maria Carmen. spescio@fadu.uba.ar Universidad de Buenos Aires. The architect María Carmen Frigerio is a professor who has tought An Introduction to Project Knowledge ( Ciclo Básico Comín) at the University of Buenos Aires ( UBA) since 1986. A member of the Directive Committee of the Central Society of Architects, she also forms a part of the Heuristic Cabinet of UBA's School of Architecture, directed by Gastón Breyer, Architect. She holds a degree in architecture and has completed the supplementary courses that qualify her as a professor of architecture. Frigerio is a member of a team made to investigate Concepts on Project Execution as it relates to Design Pedagogy, and is currently finishing her Master in Metropolitan and Environmental Management. Additionally, she works as an architect in her own studio.