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Authors:

 Carvalho, Carlos Eduardo de; Fonseca, Ana Carla.; Marubayashi, Monica.

Title:

 Art products on internet economy basis

Keywords:

 art products, internet economy, art portfolio, distribution, ethics.

Abstract:

 Study of potential formats for art sponsorship, production and distribution on a networked economy. Legal, ethical, cultural and political main questions associating art, technology and economy.

Structure:
Web site
Chat/Mail/Phone interviews with professional related to arts and economy.
Debate Forum.

Duration: This study will take from 3 to 6 months to be prepared.

Methodology:

Web site: scenery simulation - (1) art stock exchange, (2) e-commerce distribution process for art products & services, (3) internet exchange contracts for art services, brand use and marketing translation of art products.
Interviews: research, opinions, experiences registered in the web site.
Forum: debate on art products function, formats and atemporalities on a plural internet economical basis.

Economical considerations:

Schumpeter's Marginal Development Theory: an approach to internet advantages on art economy.
Other supportive economic concepts: K. Marx "production means access", M. Freedman "state responsabilities on educational and cultural demands", J. K. Galbraith "oligopoles".
Cultural Portfolio Scenarios: opportunities assessment, NASQD, risk management.
Financing: corporate vs. individual financing, multiple financing, institutions sponsorship and finance, art-product finance,....
Production & Market Distribution: designing new (sub)products & brand uses, production methodologies, media research and evaluation, internet distribution channels.
Megatrends on media arts: multidisciplinarity; diversity; integration; non-profit organizations support; reeditions.

Philosofical considerations:

Legal Aspects: contracts, copyright, insurance politics,...
Ethical conciousness on media art purposes: art reproduction formats in internet, virtual public support, public acess vs. art protection.
Art-politics: non-profit sponsorship vs. market financial system advantages, ....
Language and other cultural barriers: translation, image-cognitions (icons), censorship, cultural identities and adaptations..

Final consideration: The conclusion of this study will probably generate author and co-workers papers to be published in different field periodics.

Other writers, economists, lawyers and artists will probably colaborate as well.
Carvalho, Carlos Eduardo. carvalho@compugraf.com.br The Brazilian web designer Carlos Eduardo de Carvalho, initially studied Telecom at Federal Technical School of São Paulo before graduated in Business Administration from the Getulio Vargas Fundation in 1990 and Economic Sciences from University of São Paulo in 1992. With work experience in multinational corporations like Rhône Poulenc and American Home, had opportunity to work with marketing and systems research. In 1995 started to work with video edition with Sylvio Renoldi until 1997 when changed to web design. Special student for several master classes on economic sciences, film production and architecture, is participating in the present moment on the selection process of Master Studies in Communication Sciences from Pontifical Catholic University - SP.

Fonseca, Ana Carla. carla.fonseca@unilever.com.br The brazilian brand manager Ana Carla Fonseca graduated in Public Administration from the Getulio Vargas Fundation and Economic Sciences from University of São Paulo. Has a master degree in Business Administration from USP with a thesis on cultural marketing. With work experience on Brazilian Cinematequé, Standard Advertisment Co, Cultural Dept. of French Consulate S.P., presently works as Brand Manager for Unilever and prepares herself for a Doctorate in Philosofy.

Marubayashi, Monica. mmarubayashi@ram.co.uk The Brazilian soprano Monica Marubayashi initially studied piano before taking up singing in 1990. She graduated in music from the State University of São Paulo in 1995 and has since been studying at the Royal Academy of Music, London, with the support of the Brazilian Government. Whilst in Brazil, Miss Marubayashi was a member of the chorus of the Municipal Theatre of São Paulo and appeared in many Brazilian cities as a soloist with Armonico Tributo. In 1993 she co-founded the Brasiliessentia Vocal Group, and was a soloist with the group in the first recordings of Brazilian baroque and classical music (Música do Brasil Colonial and Andre da Silva Gomes). In 1996 Brasiliessentia took part in a series of concerts in Rome and she was subsequently invited to take part in a concert in Bosnia for World Peace as part of a group of 12 Brazilian singers accompanying Jose Carreras and Cecila Gasdia.