invenção

Authors:		Chague, María Margarita; Mattiello, María L.F. de.
Title:		NOTES FOR AN ANATOMY OF CREATION
Keywords:		sensory stimuli, memories, habit formation, human amnesia.
Abstract:		If we accept that the creative person regularly shows his or her potentially, and that a creative act may imply, for instance, definition of a strategy, elaboration of a product, raising new issues or the solution of a problem, we must reach the conclusion that this action is a function of the brain which at least comprises a sensorial area and a system of memories. If we further consider that the knowledge necessary to solve a situation is spread on different areas of the brain acting in paralell, and that operation of reasoning strategies - another characteristic of invention - requires that the representation of innumerable facts remain present during a sufficiently long period of time, it is easy to understand that for our reasoning, images must not only be "in focus" but also active in the brain in order to be used. This is due to the fact that the decissions arising during a creative process are loaded with uncertainties and require a large amount of experiences related with the external and inner world of the individual. These knowledges are sequentially recovered by the brain and this is exactly the task where processes of attention and memory are needed so that the greatest number of components may be exposed, as on a screen, in order to be manipulated in real time. Detection and analysis of amnesias has permitted us to understand some of the connections between the structures that supply the memory located inside the brain and the sensorial areas located in the cortex. It has also helped to understand in which manner are the stimuli, for instance visual, transformed into memories available at the time of creation. How the memory and the habits of design interact in the brain is a subject of recent research and this work will mainly point out some verificable guide lines that might assist us to understand the "anatomy of creation".

Chague, María Margarita; Gabinete de Heurística, FADU, UBA School of Architecture and City Planning 1976 graduate. Professor in the Area of Morphology from 1979 to 1986. She was Acting Professor on the subject of Systems of Geometric Representation, Morphology 1 and 2, seat held by Arch. Amelia Viviani from 1994 to 1996. Since 1986 she performs as professor in the area of Morphology 1 and 2, seat held by Arch. Silvia Pescio, in the Graphic Design Course and since 1989 as Acting Professor, post obtained by competitive contest. She is a member of the Editorial Board on Conclusions and Recommendations for ICOGRADA ( International Council of the Graphic Design Associations) in Chile and Brazil and since 1995 integrates the research group of the Laboratory of Visual Research of CONICET ( National Council of Scientific Research, Argentina). Mattiello, María L.F. de. spescio@fadu.uba.ar Laboratorio de Investigaciones Visuales CONICETSchool of Architecture ( FAU) of the University of Buenos Aires 1959 graduate. On 1956 she starts her teaching career at the FAU Vision Department. In 1970 wins by contest the position of Titular Professor in the School of Architecture of the University of La Plata and in 1982 in the School of Architecture of the University of Buenos Aires. Since this date she acts as Titular Professor of Geometric Representation and Morphology 1 and 2 in this School. She wins a scholarship from the University of Buenos Aires ( 1964) and another fron the National Fund for the Arts ( 1964). From 1966 to 1972 she holds a fellowship at CONICET ( National Council of Scientific Research) being Visual Psychophysics her working area.. María Mattiello published over one hundred works in national and foreign reviews and three books: Drawing. A general introduction to the Careers of Design of the FAU, 1995; Lessons of Physiological Optics ( in revision), and Report on 10 years of activity of the CIE 6 Division, Photobiology and Photochemistry ( 1996). She is the president of the Argentine Luminotechnial Council, Vice- president of the Argentine Luminotechnics Association, Honorary member of the Argentine Color Group and member of Scientific Association such as the Optical Society of America, International Colour Vision Society and New York Academy of Sciences. She is presently Director of the Laboratory of Visual Research of CONICET.


042