Ocupação

Inezita Barroso (1925-2015) dedicated her deep talent to her passion for traditional manifestations of Brazilian culture. Making use of her unique charisma, she conquered her space as someone ahead of her time, careless about conventions, not accepting the place reserved – or imposed – by society to women. Thanks to her extensive work and pioneer spirit, the background of the singer, instrumentalist, researcher and presenter is remembered by Ocupação Itaú Cultural, which focuses, in 2017, in the career of women of fundamental importance to national art and culture.

Long before assuming the leadership of Viola, Minha Viola between 1980 and 2015 – one of the most long-lived TV shows in Brazilian television, Inezita was already a star. A star with feet on the ground and soul commited to the roots of the national music. In more than 80 albums, she interpreted lyrics of several regions and traditions from all over the country – besides those from the countryside universe, called “caipira”, with which the artist has the narrower relation – and also built a reputation based on her career on the movies and radio.

Besides the manuscripts, recordings and audiovisuals in which Inezita tells her own story, this exhibition shows several lifetime items collected by her, such as pictures, notes from fans and articles from newspapers and magazines. Graduated in librarianship, she was very keen on organizing her collection and building a legacy of outmost importance to the preservation of traditional Brazilian music and culture.

Itaú Cultural


Ficha técnica

Conception and realization Itaú Cultural
curatorship Itaú Cultural e Paulo Freire
consulting Aloisio Milani e Alexandre Pavan
exhibiton design Aby Cohen
exhibition design executive project Aby Cohen and Flávio Marconato
sound installation Ian Evans (consultoria)
research Itaú Cultural

ITAÚ CULTURAL
president Milú Villela
chief superintendent Eduardo Saron
administrative superintendent Sérgio M. Miyazaki

MUSICAL CORE
management Edson Natale
coordination Andréia Schinasi
research and executive production Vinícius Murilo

ENCICLOPEDIA CORE
management Tânia Rodrigues
coordination Glaucy Tudda
research and executive production Elaine Lino, Letícia Santos (intern) and Moisés
Mendoza Baião (intern)

AUDIOVISUAL AND LITERATURE CORE
management Claudiney Ferreira
audiovisual content coordination Kety Fernandes Nassar
audiovisual production Paula Bertola
image capture, script and edition Richner Allan
image capture Bela Baderna (outsourced), Lucas Bassoto (intern)
and Sacisamba (outsourced)
direct sound Rafael Bonifácio (outsourced) and Tomás Franco (outsourced)

COMUNICATION AND RELATIONSHIP CORE
management Ana de Fátima Sousa
content coordination Carlos Costa
content production and edition Fernanda Castello Branco, Jullyanna Salles (intern)
and Thiago Rosenberg
social networks Renato Corch
review supervision Polyana Lima
review Rachel Reis (outsourced)
design coordination Jader Rosa
visual communication Estúdio Claraboia
image edition André Seiti and Marcos Ribeiro (outsourced)
editorial production Bruna Guerreiro and Luciana Araripe
event coordination and strategic communication Melissa Contessoto
production and relationship Simoni Barbiellini and Vanessa Golau Olvera

MEMORY, DOCUMENTATION AND REFERENCE CENTER
management Fernando Araujo
coordination Eneida Labaki
documents digitalization, research and executive-production Laerte Fernandes

EDUCATION AND RELATIONSHIP CORE
management Valéria Toloi
educative client service coordination Tatiana Prado
staff Amanda Freitas, Caroline Faro, Sidnei Santos, Thays Heleno, Victor Soriano
and Vinicius Magnun
interns Alexandre Santos, Aline Rocha, Bianca Melo, Bruna Caroline Ferreira,
Bruna Matsuoka, Caique Soares, Danielle de Oliveira, Edson Bismark, Elissa Sanitá,
Fernanda Oliveira, Gabriela Lima, Guilherme Wichert, Juliana Cristina do Nascimento,
Juliana Ozeranski, Juliane Lima, Kaliane Miranda, Kim Mansano, Lívia Moraes,
Lucas Rosalin, Luene Mantovani, Mariane Souza, Mario Rezende, Pamela Camargo,
Pamela Mezadi, Patricya Maciel, Rayssa Muniz, Renan Jordan dos Santos, Thiago
Rodrigues, Vinicius Escócia, Vitor Augusto da Cruz and Walquíria Amancio
formation program coordination Samara Ferreira