Itaú has one of the largest corporate collections in the world and the largest in the Latin America, comprised of over 15,000 items. The collection, along with the Computer Art and Artist Films and Videos collections formed by the Itaú Cultural, was entirely built with the institute’s own funds, without resorting to the government’s Rouanet Law tax incentive program.





Showcasing the largest selection from the Itaú Unibanco Art Collection ever exhibited together, from the first work purchased by Olavo Egydio Setubal, in the late 1960s, to the most recent acquisitions  for the collection and the reconstruction of a public sculpture by Ascânio MMM – removed for maintenance by the city government in 1989, it was deemed beyond repair and never returned to its place –, the exhibition Ways of Seeing Brazil: Itaú Cultural celebrates 30 remember three decades of existence of the institute dedicated to Brazilian arts and culture, and also highlights the institute’s myriad activities since its foundation in 1987.

Exhibitions, film festivals, theater performances, literary activities and music shows in addition to educational programs, courses for educators, research, debates, digitizing collections, and other activities, constitute the legacy Itaú Cultural has created throughout the past 30 years; it is a constant effort focused on the development of Brazil art and culture.

Please find bellow a sample of images for download for the exhibition Ways of Seeing Brazil: Itaú Cultural celebrates 30.

Click here to see the other images, with credits and legends.

A constellation of Brazilian
art celebrates 30 years of Itaú
Cultural in exhibition at the Oca

Three decades supporting art
and culture in Brazil, with
free admission for the public

Art for all Brazilians in
traveling exhibitions and
at a permanent location





Itaú Cultural has organized more than 60 exhibitions with selections of its collections, which have been seen by more than 1.7 million visitors in more than 20 cities in Brazil; in Ways of Seeing Brazil: Itaú Cultural celebrates 30, it presents to the public, in a single exhibition, more than 750 works that cover all periods of Brazilian art and culture.

Largest selection of Itaú
Cultural Art Collection
ever exhibited together



Curators propose

readings with

multiple meanings

In the words
of Milú Villela

For Paulo Herkenhoff, Thais Rivitti and Leno Veras, the exhibition proposes many possible transversal readings of the Itaú Unibanco Art Collection, and the activities of the Itaú Cultural invite the public to discover the grandness of Brazilian culture; see below the curatorial text signed by the three curators.

The president of Itaú Cultural, Milú Villela, writes about the legacy left by Olavo Setubal and how it has been expanded by the institute.






Below, the Itaú Cultural’s director, Eduardo Saron (left), and the exhibition curator, Paulo Herkenhoff (right), talk about the exhibition, the 30 years of the institute and the Itaú Cultural Art Collection.

Eduardo Saron, Itaú Cultural’s director

Paulo Herkenhoff, exhibition curator

By walking around the exhibition’s 10,000 plus square meters of the exhibition venue designed by Oscar Niemeyer, visitors can the trace the country’s history by creating their own routes with the possibility of varied readings encouraged by the curators of Ways of Seeing Brazil: Itaú Cultural celebrates 30. Nevertheless, each one of the four floors contextualizes specific periods and exchanges of ideas; read here the curators’ text contextualizing the exhibition floor by floor.

Art portrays Brazilian
history in the four
floors of the Oca




Sculpture removed from Sé Square
28 years ago is rebuilt and will be
returned to a public space in the city

New works for
the art collection

Oca is renovated
to host the exhibition

The work Sem título [Untitled], by Portuguese-Brazilian artist Ascânio MMM, was on display in the Sé district next to 13 other still existing outdoor sculptures. It was removed for restoration in 1989, but was deemed as being beyond repair by the city government and was never again seen in public. The sculpture had been commissioned by then mayor of São Paulo, Olavo Egydio Setúbal in the 1970s. Now rebuilt, it is on display in the exhibition Ways of Seeing Brazil: Itaú Cultural celebrates 30 at the Oca, and will later be once again displayed in a public space.


By suggestion of the curators of Ways of Seeing Brazil: Itaú Cultural celebrates 30, Paulo Herkenhoff, Thais Rivitti and Leno Veras, the 15,000 item strong collection was enriched by 48 new acquisitions.

Designed by Niemeyer and an icon of São Paulo architecture located in Ibirapuera Park, the Oca will retain its characteristics, but it has received maintenance essential for its conservation, such as the treatment of infiltrations, which were undermining the building, weatherproofing, new glass, and a series of enhancements to guarantee its infrastructure.








Modos de Ver o Brasil: Itaú Cultural 30 Anos
[Ways of Seeing Brazil: Itaú Cultural celebrates 30]

Exhibition dates: May 25 to August 13, 2017

Tuesdays to Sundays: from 9:00 a.m. to 6:00 p.m.

Appropriate for all audiences - Free Admission


At the Oca

Avenida Pedro Álvares Cabral, Portão 3, Parque Ibirapuera

Itaú Cultural

Avenida Paulista, 149, Estação Brigadeiro do Metrô

Phones: +55 11 2168-1776/1777

Air conditioned

Parking: Entrance on Rua Leôncio de Carvalho, 108

If visitors have their parking ticket stamped at the Itaú Cultural reception desk:

3 hours: R$ 7; 4 hours: R$ 9; 5 to 12 hours: R$ 10.

Valet parking with insurance, free for bicycles.

Press Consultants:

Conteúdo Comunicação

Phone: +55 11 5056-9800



At Itaú Cultural:

Larissa Correa:

Phone: +55 11 2168-1950

Carina Bordalo (Rumos program):

Phone: +55 11 2168-1906