The president of Itaú Cultural, Milú Villela, writes about the legacy left by Olavo Setubal and how it has been expanded by the institute.

The exhibition and the Itaú Cultural

in the words of Milú Villela

How many Brazils would fit in the Oca? After 30 years of great accomplishments, Itaú Cultural is filling this exhibition space with an experience that draws on Brazilian sensibility and creativity.


Paulo Herkenhoff's curatorial design was supported by Thais Rivitti and Leno Veras – in collaborative work with the Itaú Cultural team – to show Ways of Seeing Brazil: Itaú Cultural celebrates 30. This exhibition of pieces selected from Itaú Unibanco's art collection reveals Brazilian art and culture while reflecting the institution's contribution to this history over the last 30 years.


This exhibition provides wide-ranging and unprecedented access to the collection, focusing not only artistic languages but also history, politics, identities, and the economy seen from different viewpoints – in other words, Brazilian society's diverse ways of being.


Itaú Unibanco’s collection of over 15,000 paintings, prints, photographs, sculptures, installations, and other items – now Latin America's largest private company collection – began with the purchase of Dutch painter Frans Post's Povoado numa Planície Arborizada [Village on a wooded plain], in 1969.


The collection began as an initiative of Itaú Cultural founder Olavo Setubal, in 1987. Today the cultural center provides access to the collection both at Espaço Olavo Setubal – telling aspects of Brazil’s history through art – and in 190 traveling exhibitions that have brought cutouts from the collection to several cities in Brazil, reaching 1.7 million visitors.


Finally, Itaú Cultural presents major programs such as Rumos and Ocupação all over Brazil, and in the digital world it hosts Itaú Cultural Encyclopaedia of Brazilian Art and Culture as well as other initiatives. Such is the legacy that Olavo Setubal bequeathed us and we have been able to magnify.


Milú Villela

President, Itaú Cultural



Modos de Ver o Brasil: Itaú Cultural 30 Anos
[Ways of Seeing Brazil: Itaú Cultural celebrates 30]

Exhibition dates: May 25 to August 13, 2017

Tuesdays to Sundays: from 9:00 a.m. to 6:00 p.m.

Appropriate for all audiences - Free Admission


At the Oca

Avenida Pedro Álvares Cabral, Portão 3, Parque Ibirapuera

Itaú Cultural

Avenida Paulista, 149, Estação Brigadeiro do Metrô

Phones: +55 11 2168-1776/1777



Air conditioned

Parking: Entrance on Rua Leôncio de Carvalho, 108

If visitors have their parking ticket stamped at the Itaú Cultural reception desk:

3 hours: R$ 7; 4 hours: R$ 9; 5 to 12 hours: R$ 10.

Valet parking with insurance, free for bicycles.


Press Consultants:

Conteúdo Comunicação

Phone: +55 11 5056-9800



At Itaú Cultural:

Larissa Correa: larissa.correa@terceiros.itaucultural.com.br

Phone: +55 11 2168-1950

Carina Bordalo (Rumos program): carina.bordalo@terceiros.itaucultural.com.br

Phone: +55 11 2168-1906