Hélvio Romero

Sao Paulo (SP)

Cidade Limpa
[Clean City], 2001 to 2007


While shifting from one schedule to another, press photographer of the newspaper O Estado de S. Paulo Hélvio Romero started to photograph billboards and large advertisement panels in the city of Sao Paulo, and their influences in the landscape and everyday life of people. Regarding the 2007 Act, Romero says: “After the Clean City [Act], it’s over.” The juxtaposition of different shots and scales added to precise framings resulted in images that sometimes produce a poetic subversion (note that symbols and logos barely appear), sometimes underlining the typical aggressiveness of street advertisement. They are real scenes that, as absurd as they are, look like a collage.




photo: Maíra Acayaba

about the author

Graduated in cinema, Hélvio has been working as a photographic reporter for more than 25 years in companies such as Diário Popular, Jornal do Brasil, O Estado de S. Paulo and Jornal da Tarde. He has performed several jobs for news agencies and other companies. At the same time, he is involved in a project of photography, architecture and urban planning.