Marcelo Drummond

Belo Horizonte (MG)

Tipos Malditos
[Cursed Types], 1998 to 2014


In 1998, researcher, designer and artist Marcelo Drummond set off on a journey to the states of Minas Gerais, Bahia and Rondônia capturing images of signs and signboards. The outcome fed a database with 1,200 photographs classified by a variety of standpoints: morphological, linguistic and geographic. The focus here is not the craft of the sign painter or the sign maker, but rather the spontaneous manifestations of ephemeral and anonymous nature. “For Sale;” “Knife Sharpening;” “Sewing Services;” “For Rent;” “Manufacturing;” “Repair Services”. The amazing aspect in the images as a whole is the inventiveness to build communication strategies, generally driven by the primary need of survival.




photo: Maíra Acayaba

photos: Marcelo Drummond

about the author

Marcelo is a graphic artist, professor of graphic arts in the Escola de Belas Artes da Universidade Federal de Minas Gerais (UFMG) and is in the process of obtaining his PhD in visual arts. He is founding member of Laboratório Piracema de Design and researcher of Grupo Gramma – Ateliê, Reflexão e Memória das Artes Gráficas. He also integrates the Núcleo de Estudos da Cultura do Impresso (Neci) and took part in several exhibitions and art shows in Brazil and abroad. The artist won important prizes, such as Bienal Ibero-Americana and Jabuti.